MSICDivision
MSIC 73—Activities of advertising, market research and public relations
Division · Malaysia Standard Industrial Classification (2025)
Where 73 sits
- N Professional, Scientific and Technical Activities
- 73 Activities of advertising, market research and public relations
Contains 3 narrower codes
What 73 includes
- This division includes the creation of advertising campaigns and placement of such advertising in periodicals, newspapers, radio and television, on the Internet or other media as well as the design of display structures and sites. These advertising activities are often provided via advertising agencies and media representatives.
- The division includes activities of provision of information about markets for goods and services and provision of information about public relations and public opinion polling activities, which may be based on the collection and analysis of original data, or on the research and analysis of existing data.
73 in other systems
ANZSICAustralia · New Zealand
- 69 Professional, Scientific and Technical Services (Except Computer System Design and Related Services) approximate via ISIC 73
- 6940 Advertising Services inferred via ISIC 73
- 6924 Other Specialised Design Services inferred via ISIC 73
- 6950 Market Research and Statistical Services inferred via ISIC 73
- 6962 Management Advice and Related Consulting Services inferred via ISIC 73
- 695 Market research and statistical services broader via ISIC 73
- 694 Advertising services broader via ISIC 73
- 696 Management and related consulting services broader via ISIC 73
ATECOItaly
- 73 Activities of advertising, market research and public relations exact via ISIC 73
- 70 Activities of head offices and management consultancy approximate via ISIC 73
- 73.20.00 Market research and public opinion polling inferred via ISIC 73
- 73.11.02 Conducting marketing campaigns and other advertising services inferred via ISIC 73
- 73.11.01 Creative advertising services inferred via ISIC 73
- 73.11.03 Influencer marketing inferred via ISIC 73
- 73.12.00 Media representation inferred via ISIC 73
- 73.30 Public relations and communication activities inferred via ISIC 73
CNAE BrazilBrazil
- 73 Advertising and market research exact via ISIC 73
- 7320-3/00 Market research and public opinion polls inferred via ISIC 73
- 7319-0/99 Other advertising activities not specified above inferred via ISIC 73
- 7311-4/00 Advertising agencies inferred via ISIC 73
- 7319-0/04 Advertising consulting inferred via ISIC 73
- 7319-0/01 Creation of stands for fairs and exhibitions inferred via ISIC 73
- 7312-2/00 Advertising space brokerage, except in media outlets inferred via ISIC 73
- 7319-0/03 Direct marketing inferred via ISIC 73
CNAESpain
- 73 Advertising, market research, public relations and communication activities exact via ISIC 73
- 70 Head office activities and business management consulting approximate via ISIC 73
- 73.20 Market research and conducting public opinion surveys inferred via ISIC 73
- 73.11 Activities of advertising agencies inferred via ISIC 73
- 73.12 Media representation services inferred via ISIC 73
- 73.30 Public relations and communication inferred via ISIC 73
- 70.20 Other business management consulting activities inferred via ISIC 73
- 73.2 Market research and conducting public opinion surveys broader via ISIC 73
HSICHong Kong
- 74 Advertising and market research exact via ISIC 73
- 742000 Market research and public opinion polling inferred via ISIC 73
- 741100 Advertising companies and agencies inferred via ISIC 73
- 741900 Advertising services n.e.c. inferred via ISIC 73
- 702100 Public relation services inferred via ISIC 73
- 722000 Research and development on social sciences and humanities inferred via ISIC 73
- 751200 Multi-media, visual and graphic design activities inferred via ISIC 73
- 721000 Research and development on natural sciences and engineering inferred via ISIC 73
ICNEAChina
- 72 Business service industry approximate via ISIC 73
- 7242 Market research inferred via ISIC 73
- 7259 Other advertising services inferred via ISIC 73
- 7251 Internet advertising services inferred via ISIC 73
- 7213 Resource and property rights transaction services inferred via ISIC 73
- 7249 Other professional consulting and investigation inferred via ISIC 73
- 7212 Investment and asset management inferred via ISIC 73
- 7244 Health consultation inferred via ISIC 73
ISICUnited Nations (global)
- 73 Activities of advertising, market research and public relations exact
- 7320 Market research and public opinion polling activities inferred via ISIC 73
- 7330 Public relations activities inferred via ISIC 73
- 7310 Advertising activities inferred via ISIC 73
- 732 Market research and public opinion polling activities broader via ISIC 73
- 733 Public relations activities broader via ISIC 73
- 731 Advertising activities broader via ISIC 73
JSICJapan
- 73 Advertising approximate via ISIC 73
- 39 Information services approximate via ISIC 73
- 46 Air transport approximate via ISIC 73
- 72 Professional services, n.e.c. Overview of the major group approximate via ISIC 73
- 92 Other business services overview of the major group approximate via ISIC 73
- 3923 Market research, opinion survey and social survey services inferred via ISIC 73
- 7311 Advertising inferred via ISIC 73
- 9293 Sign painters inferred via ISIC 73
KSICSouth Korea
- 71 Professional services approximate via ISIC 73
- 71400 Market research and public opinion polling inferred via ISIC 73
- 71392 Advertising preparation inferred via ISIC 73
- 71399 Other advertising related services n.e.c. inferred via ISIC 73
- 71310 Advertising agencies inferred via ISIC 73
- 71391 Outdoor advertising business inferred via ISIC 73
- 71532 Public relations services inferred via ISIC 73
- 71531 Activities of management consultancy inferred via ISIC 73
NACEEuropean Union
- 73 Activities of advertising, market research and public relations exact via ISIC 73
- 70 Activities of head offices and management consultancy approximate via ISIC 73
- 73.20 Market research and public opinion polling inferred via ISIC 73
- 73.11 Activities of advertising agencies inferred via ISIC 73
- 73.12 Media representation inferred via ISIC 73
- 73.30 Public relations and communication activities inferred via ISIC 73
- 70.20 Business and other management consultancy activities inferred via ISIC 73
- 73.2 Market research and public opinion polling broader via ISIC 73
NAFFrance
- 73 Activities of advertising, market research and public relations exact via ISIC 73
- 70 Activities of head offices and management board approximate via ISIC 73
- 73.11Y Activities of advertising agency inferred via ISIC 73
- 73.20Y Market research and surveys inferred via ISIC 73
- 73.12Y Advertising media inferred via ISIC 73
- 73.30Y Activities of public relations and communications inferred via ISIC 73
- 70.20 Activities of the council for business and other management board inferred via ISIC 73
- 73.2 Market research and surveys broader via ISIC 73
NAICSUnited States
- 541 Professional, Scientific, and Technical Services approximate via ISIC 73
- 541910 Marketing Research and Public Opinion Polling inferred via ISIC 73
- 541820 Public Relations Agencies inferred via ISIC 73
- 541890 Other Services Related to Advertising inferred via ISIC 73
- 541810 Advertising Agencies inferred via ISIC 73
- 541850 Indoor and Outdoor Display Advertising inferred via ISIC 73
- 541860 Direct Mail Advertising inferred via ISIC 73
- 541870 Advertising Material Distribution Services inferred via ISIC 73
NAICS CanadaCanada
- 541 Professional, scientific and technical services approximate via ISIC 73
- 541910 Marketing research and public opinion polling inferred via ISIC 73
- 541820 Public relations services inferred via ISIC 73
- 541810 Advertising agencies inferred via ISIC 73
- 541860 Direct mail advertising inferred via ISIC 73
- 541870 Advertising material distribution services inferred via ISIC 73
- 541850 Display advertising inferred via ISIC 73
- 541611 Administrative management and general management consulting services inferred via ISIC 73
NICIndia
- 73 Activities of advertising, market research and public relations exact via ISIC 73
- 732001 Market Research Activities other than public opinion polling activities inferred via ISIC 73
- 733000 Public relations activities inferred via ISIC 73
- 732002 Public opinion polling activities inferred via ISIC 73
- 731003 Advertising and Marketing Services through digital/electronic mode inferred via ISIC 73
- 731002 Advertising and Marketing Services through newspaper, pamphlets and similar modes inferred via ISIC 73
- 731001 Advertising and Marketing Services through physical mode excluding through newspaper, pamphlets and similar modes inferred via ISIC 73
- 732 Market research and public opinion polling activities broader via ISIC 73
NOGASwitzerland
- 73 Activities of advertising, market research and public relations exact via ISIC 73
- 70 Activities of head offices and management consultancy approximate via ISIC 73
- 732000 Market research and public opinion polling inferred via ISIC 73
- 731100 Activities of advertising agencies inferred via ISIC 73
- 731200 Media representation inferred via ISIC 73
- 733000 Public relations and communication activities inferred via ISIC 73
- 7020 Business and other management consultancy activities inferred via ISIC 73
- 732 Market research and public opinion polling broader via ISIC 73
PKDPoland
- 73 Advertising, market research and public relations activities exact via ISIC 73
- 70 Head office activities and management consultancy approximate via ISIC 73
- 73.20.Z Market and public opinion research inferred via ISIC 73
- 73.11.Z Activities of advertising agencies inferred via ISIC 73
- 73.12.Z Advertising through mass media inferred via ISIC 73
- 73.30.B Other activities in the field of public relations and communications inferred via ISIC 73
- 70.20 Business consultancy and other management consultancy services inferred via ISIC 73
- 73.30.A Lobbying activities inferred via ISIC 73
SCIANMexico
- 541 Professional, scientific and technical services approximate via ISIC 73
- 541910 Market research and public opinion polling services inferred via ISIC 73
- 541820 Public relations agencies inferred via ISIC 73
- 541870 Distribution of advertising material inferred via ISIC 73
- 541810 Advertising agencies inferred via ISIC 73
- 541850 Advertising agencies inferred via ISIC 73
- 541890 Signage services and other advertising services inferred via ISIC 73
- 541840 Media representation agencies inferred via ISIC 73
SICUnited States (legacy)
- 87 Engineering, Accounting, Research, Management, and Related Services approximate via ISIC 73
- 73 Business Services approximate via ISIC 73
- 8743 Public Relations Services inferred via ISIC 73
- 7311 Advertising Agencies inferred via ISIC 73
- 7331 Direct Mail Advertising Services inferred via ISIC 73
- 7319 Advertising, NEC inferred via ISIC 73
- 7312 Outdoor Advertising Services inferred via ISIC 73
- 7313 Radio, Television, Publisher Representatives inferred via ISIC 73
SNISweden
- 73 Activities of advertising, market research and public relations exact via ISIC 73
- 70 Activities of head offices and management consultancy approximate via ISIC 73
- 73.200 Market research and public opinion polling inferred via ISIC 73
- 73.119 Other advertising activities inferred via ISIC 73
- 73.111 Advertising agency activities inferred via ISIC 73
- 73.112 Delivery of advertising material inferred via ISIC 73
- 73.120 Media representation inferred via ISIC 73
- 73.300 Public relations and communication activities inferred via ISIC 73
SSICSingapore
- 73200 Market research and public opinion polling inferred via ISIC 73
- 73100 Advertising activities inferred via ISIC 73
- N Professional, scientific and technical activities broader via ISIC 73
- 73 Advertising and market research broader via ISIC 73
- 732 Market research and public opinion polling broader via ISIC 73
- 7320 Market Research and Public Opinion Polling broader via ISIC 73
- 731 Advertising broader via ISIC 73
- 7310 Advertising broader via ISIC 73
UK SICUnited Kingdom
- 73 Activities of advertising, market research and public relations exact via ISIC 73
- 70 Activities of head offices and management consultancy approximate via ISIC 73
- 73.20 Market research and public opinion polling inferred via ISIC 73
- 73.11 Activities of advertising agencies inferred via ISIC 73
- 73.12 Media representation inferred via ISIC 73
- 73.30 Public relations and communication activities inferred via ISIC 73
- 70.20 Business and other management consultancy activities inferred via ISIC 73
- 73.2 Market research and public opinion polling broader via ISIC 73
WZGermany
- 73 Activities of advertising, market research and public relations exact via ISIC 73
- 70 Activities of head offices and management consultancy approximate via ISIC 73
- 73.20.0 Market research and public opinion polling inferred via ISIC 73
- 73.11.0 Advertising agencies inferred via ISIC 73
- 73.12.0 Media representation inferred via ISIC 73
- 73.30.0 Public relations and communication activities inferred via ISIC 73
- 70.20 Business and other management consultancy activities inferred via ISIC 73
- 73.2 Market research and public opinion polling broader via ISIC 73
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