NACE 73.20—Market research and public opinion polling

Where 73.20 sits

1. N Professional, scientific and technical activities
2. 73 Activities of advertising, market research and public relations
3. 73.2 Market research and public opinion polling
4. 73.20 Market research and public opinion polling

What 73.20 includes

• This class also includes scientific conducting of market and opinion research
• Qualitative and quantitative methodological orientation
• Reactive and non-reactive survey procedures
• Collection of research data through questioning, observation, measurement and counting
• Face-to-face, postal, telephone and online interviews to collect research data

What 73.20 excludes

• Advertising, see 73.1
• Public relations and communication activities, see 73.30
• Undertaking telephone interviews for market and opinion research surveys on a contract or fee basis, see 82.20

73.20 in other systems