SCIAN 5418—Advertising services and related activities

Where 5418 sits

1. 54 Professional, scientific and technical services
2. 541 Professional, scientific and technical services
3. 5418 Advertising services and related activities

Contains 8 narrower codes

• 54181 Advertising agencies
• 54182 Public relations agencies
• 54183 Media buying agencies at the client's request
• 54184 Media representation agencies
• 54185 Advertising agencies
• 54186 Direct mail agencies
• 54187 Distribution of advertising material
• 54189 Signage services and other advertising services

Description

Economic units primarily engaged in advertising and related activities, such as creating advertising campaigns and disseminating them through mass media; designing and implementing public relations campaigns; purchasing advertising time or space in the media on behalf of the advertiser or advertising agency; media representation; renting advertising space to place advertisements; direct mail advertising campaign services; distributing advertising material, and other advertising services.

What 5418 includes

• Establishments primarily engaged in advertising consulting; to lobbying, political consulting, and public relations services; to aerial advertising; to the placement of advertisements and the design of advertisements (with the subcontracting of another economic unit to manufacture them); to the design and execution of direct mail advertising campaigns combined with the compilation, maintenance, rental and sale of lists of potential customers, and sales promotion agencies, i.e., agencies that plan advertising, organize and develop promotional campaigns that stimulate the consumer to select goods or services.

Cross-references for 5418

• Establishments primarily engaged in the assembly or installation of prefabricated structures for advertising boards (2381, Foundations, assembly of prefabricated structures and outdoor work); to the manufacture of advertising signs of all kinds; to the design integrated with the manufacture of signs (3399, Other manufacturing industries); to the editing, sale and licensing of mailing lists, without the design and execution of advertising campaigns by direct mail (5131, Publishing of newspapers, magazines, books, directories and other materials); to graphic design (5414, Specialized design); to marketing consulting (5416, Administrative, scientific and technical consulting services), and the organization and promotion of congresses, conventions and trade and industrial fairs (5619, Other business support services).

5418 in other systems