NACE-BEL J—Publishing, broadcasting, and content production and distribution activities

Where J sits

1. J Publishing, broadcasting, and content production and distribution activities

Contains 3 narrower codes

• 58 Publishing activities
• 59 Motion picture, video and television programme production, sound recording and music publishing activities
• 60 Programming, broadcasting, news agency and other content distribution activities

What J includes

• This section includes the production, publishing, broadcasting, and other forms of distribution of information products.
• This section includes the publishing of books, newspapers, periodicals, and software (Division 58); the production of motion pictures, videos, and audiovisual and television program elements, sound recording, and music publishing (Division 59); radio and television broadcasting, as well as the production and distribution of television or radio programs, including the operation of streaming, downloading, and content distribution (sharing) platforms without editing; the operation of blogs, wikis, and social networking sites, as well as online gaming sites (Division 60).
• Publishing activities consist of acquiring copyrights for content (information products) and making this content available to the public by organizing its reproduction and distribution in various forms. Publishers may publish only and then grant others distribution rights for their content, or they may publish and distribute content they create or own. All forms of publishing (print, electronic, digital, analog, or any other) and self-publishing activities are included in this section.
• The individual elements of television programming (e.g., films, television series) are produced under Division 59, while the creation of a complete television program, from elements produced under Division 59 or other elements (e.g., live news programming), falls under Division 60. Division 60 also includes the broadcasting of this program by its producer.
• This section also includes: - the creation and rental of copyrights for published content

What J excludes

• The wholesale and retail trade of recorded media, see section G
• The provision of telecommunications and related services, namely the transmission of voice, data, text, sound and video, computer programming activities, computer infrastructure and hosting activities, and internet search portals, see section K
• The provision of financial and insurance services, using published financial technology and insurance software, see section L
• The management of copyrights, see 74.91
• The rental of records, see 77.22
• The activities of independent musicians and performers (including influencers appearing in vlogs), writers and bloggers whose content is published by a third party, as well than gambling sites, see section S

J in other systems