NAICS 44-45—Retail Trade

Where 44-45 sits

1. 44-45 Retail Trade

Contains 9 narrower codes

• 441 Motor Vehicle and Parts Dealers
• 444 Building Material and Garden Equipment and Supplies Dealers
• 445 Food and Beverage Retailers
• 449 Furniture, Home Furnishings, Electronics, and Appliance Retailers
• 455 General Merchandise Retailers
• 456 Health and Personal Care Retailers
• 457 Gasoline Stations and Fuel Dealers
• 458 Clothing, Clothing Accessories, Shoe, and Jewelry Retailers
• 459 Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

Description

The Retail Trade sector comprises establishments primarily engaged in retailing merchandise, generally without transformation, and rendering services incidental to the sale of merchandise.

The retailing process is the final step in the distribution of merchandise; retailers are, therefore, organized to sell merchandise in small quantities to the general public. Retail stores are fixed point-of-sale locations, located and designed to attract a high volume of walk-in customers. In general, retail stores have extensive displays of merchandise and use mass-media advertising to attract customers.

Retailers often reach customers and market merchandise with methods other than, or in addition to, physical stores, such as:

Internet websites Broadcasting of infomercials Broadcasting and publishing of direct-response advertising Publishing of paper and electronic catalogs Door-to-door solicitation In-home demonstrations Selling from portable stalls (street vendors, except food) Distribution through vending machines

Establishments engaged in the direct sale and home delivery of products, such as home heating oil dealers and home delivery newspaper routes, are included in this sector.

Retail establishments typically sell merchandise to the general public for personal or household consumption, but some also serve business and institutional clients

44-45 in other systems