NACE-BEL 74.120—Graphic design and visual communication activities

Where 74.120 sits

1. N Professional, scientific and technical activities
2. 74 Other professional, scientific and technical activities
3. 74.1 Specialised design activities
4. 74.12 Graphic design and visual communication activities
5. 74.120 Graphic design and visual communication activities

What 74.120 includes

• Graphic design activities
• Web page graphic design
• Communication design activities
• Activities specializing in the design of messages and information, taking into account: the characteristics and needs of individuals, company objectives, market attractiveness, and dissemination methods
• Design and consulting activities regarding the content and visual appearance of communication campaigns and content; the design of visuals (corporate design) and corporate communication materials; brand design and modernization; and the determination of visual language (form, color, typography of publications, didactic illustration of complex and abstract contexts).

What 74.120 excludes

• Computer graphics design for animated films, see 59.11
• Designing the structure of web pages by applying the principles of software engineering, see 62.10
• Designing websites in combination with web page programming, see 62.10

74.120 in other systems