NAF 74.12Y—Activities of graphic design and visual communication

Where 74.12Y sits

1. N Activities professional, scientific and technical
2. 74 Other activities professional, scientific and technical
3. 74.1 Activities specialized in design
4. 74.12 Activities of graphic design and visual communication
5. 74.12Y Activities of graphic design and visual communication

What 74.12Y includes

• Activities of designers
• The graphic design of web pages, the activities of designers in communication
• The activities involved in the design of messages and information, taking into account the characteristics and needs of the people, the objectives of the business, the attractiveness of the market and means of dissemination
• The design and the board, in terms of content and appearance, campaigns and content of communication ; the design and design of visual images (corporate design) and communication media companies ; design and updating of the mark ; the determination of the visual language (shape, color, typography, publications, illustration, teaching of complex contexts and abstract)

What 74.12Y excludes

• The design of computer-generated graphics for animations, see 59.11G and 59.11K
• The design of the structure of web pages by applying the principles of software engineering, see 62.10Y
• Web design in combination with the programming of web pages, see 62.10Y

74.12Y in other systems