PKD 74.12.Z—Activities in the field of graphic design and visual communication

Where 74.12.Z sits

1. N Professional, Scientific and Technical Activities
2. 74 Other professional, scientific and technical activities
3. 74.1 Specialized design activities
4. 74.12 Activities in the field of graphic design and visual communication
5. 74.12.Z Activities in the field of graphic design and visual communication

What 74.12.Z includes

• Graphic design activities,
• Website graphic design,
• Visual communication design activities,
• Specialized activities in the design of information messages, taking into account the characteristics and needs of people, the objectives of the business, market attractiveness, and means of dissemination,
• Design and consulting regarding the content and appearance of content campaigns and communications, the concept and design of visual images, brand design and updating, defining visualizations (form, color, didactic illustration of complex publication typography, graphical representation of content).

What 74.12.Z excludes

• Computer graphics design for animation, classified in 59.11.Z,
• Designing the structure and content, writing, modifying (including updates and corrections), testing, and maintaining software and applications, classified in 62.10.A, 62.10.B.

74.12.Z in other systems