SNI 74.120—Graphic design and visual communication activities

Where 74.120 sits

1. N Professional, Scientific and Technical Activities
2. 74 Other professional, scientific and technical activities
3. 74.1 Specialised design activities
4. 74.12 Graphic design and visual communication activities
5. 74.120 Graphic design and visual communication activities

What 74.120 includes

• Activities carried out by graphic designers
• Graphic design of web pages
• Communication design
• Business specializing in the design of messages and information, which takes into account people's characteristics and needs, company goals, market attractiveness and distribution media
• Design and consultancy services for content and the external appearance of campaigns and communication content, conception and design of images and media for corporate communication, design and updating of the brand, choice of imagery, form, color, typography for publications, didactic illustration of complex and abstract contexts
• Development and production of visual graphic productions to convey and portray visual messages and concepts, on assignment (not for advertising)
• Graphic design, production and development of correspondence materials, business cards, brochures, other printed matter
• Graphic design, creation and development of visual business and corporate identity, logos and trademarks

What 74.120 excludes

• Design of computer-generated graphics for animations, see 59.11
• Programming of web page structure, see 62.100
• Web design combined with programming of web pages, see 62.100

Example activities

• graphic design regarding web design, web production
• slideshow production, on commission
• activities carried out by graphic artists, art directors, graphic designers etc.
• audiovisual aids, production of, assignment
• graphic design of packaging, on commission
• graphic design production of book covers, posters, etc., on commission
• graphic design, production and development of product graphics
• graphic design, production and development of signage systems, on assignment
• graphic design, commissioned (not advertising)
• graphic design, assignments (not advertising)
• consulting, audiovisual assignments
• layout, assignment
• media production, graphic design (not for advertising)
• original production (not printed original or for the internet)
• texting, garlands, etc., assignments
• form design, graphic design (not web forms)

74.120 in other systems