SBI 74.12—Graphic design and visual communication activities

Where 74.12 sits

1. N Professional, scientific and technical activities
2. 74 Other professional, scientific and technical activities
3. 74.1 Specialised design activities
4. 74.12 Graphic design and visual communication activities

Contains 1 narrower code

• 74.12.0 Graphic design and visual communication activities

What 74.12 includes

• Activities of graphic designers
• Graphic design of web pages
• Activities of communication designers
• Activities aimed at creating messages and information, taking into account the characteristics and needs of people, business objectives, commercial appeal and the media disseminating this information
• Design and consultancy regarding the content and appearance of campaigns and communication materials, devising and designing visual images (corporate identity) and resources for corporate communication, brand development and brand enhancement, determining a visual language, form, color and typography for publications and didactic illustration of complex and abstract contexts

What 74.12 excludes

• Designing computer-generated images for animations, see 591
• Designing the structure of web pages applying the principles of software engineering, see 6210
• Web design combined with programming web pages, see 6210
• Activities of consultancy firms in the field of public relations and communication, see 7330

74.12 in other systems