WZSubclass

WZ 74.12.0—Graphic design and visual communication activities

Subclass · Klassifikation der Wirtschaftszweige (2025)

Where 74.12.0 sits

Activities of graphic designers
Graphic design of websites
Activities of communication designers
Activities specializing in the design of messages and information, taking into account the characteristics and needs of people, company goals, market appeal, and distribution media
Design of and consulting on the content and visual appearance of campaigns and communication materials; conception and design of visual images (corporate design) and corporate communication media; brand design and brand updates; definition of visual language (form, color, typography of publications, didactic presentation of complex and abstract concepts)

Design of computer-generated graphics for animations, see 59.11.2
Design of the structure of websites using fundamentals of software engineering, see 62.10.1
Web design in combination with website programming, see 62.10.1
Development and execution of advertising campaigns, see 73.11.0

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